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Baume & Mercier - On the Way Towards SuccessBaume & Mercier replica watches borrow knowledge and experience from one of the most prominent watch-making companies in the world. Baume & Mercier represents one of the brands belonging to the Richemont group. Nowadays the brand is really successful in creating new collections, which keep memory of the past while moving towards innovative ideas. Michel Nieto is determined to strengthen Baume & Mercier�s strategy based upon the brand�s fundamental models. Baume & Mercier was established in 1830 and has continuously operated since its creation. The brand has acquired an enviable worldwide reputation for the top quality of its products. It managed to organize a solid distribution network. The fame of the venerable company spread considerably due to its impressive launch of the trendsetting Catwalk watch in 1997. The timepiece gave birth to a new style in the horology world, yet it was not followed by any descendants. Michel Nieto became the General Manager of Baume & Mercier in 2002, having taken over the position of Bernard Fornas. The former manager focused upon the objective to take the brand up-market considering its image and products, but as he ruled the brand for just a few months, Bernard Fornas had no possibility to develop this strategy. Nieto, however, took the decision to change this direction. The new manager wanted to concentrate on the essence of the brand. Michel Nieto believes in the idea that Baume & Mercier primarily represents irreproachable quality while offered at quite moderate price range. Every timepiece reflects the creativity and originality of its styling. Today the brand represents the studio design of luxury watch-making. Among Baume & Mercier�s models that marked the brand�s history there is such a masterpiece as the Marquise launched in 1950, which set the trend for �slave� bracelet watches; the Galaxie, an asymmetrical watch developed in 1973. Michel Nieto managed to bring out more than 400 old models that featured Baume & Mercier�s priceless heritage. The Classima Executives collection represents a prominent example of the re-evaluation of timepieces undertaken by the brand�s watchmakers under the direction of Michel Nieto. The Classima watch has been featured in the brand�s catalogues for over 20 years, but it was presented just in a regular size in gold with a leather bracelet. The brand�s designers renovated and modernized the timepiece�s look, enlarged it to an XL made in steel. It gave the watch the new start. At present, the Classima watch is greatly appreciated as a classic, fine and refined, yet trendy timepiece, reflecting a timeless idea. You will find this watch with a quartz movement that adds to its great elegance, or a double time zone automatic caliber. The legendary Riviera watch is one more wonder discovered in Baume & Mercier�s treasury of the past. Riviera bearing the name which is associated with the nostalgic fashion of the French Riviera, appeared in 1973 and enjoyed huge success. The timepiece was exposed to a thorough facelift, especially on the dial. The basic styling of the watch was preserved, while its refreshed design presently corresponds to modern and contemporary standards. You are welcome to choose a timepiece that you have always been dreaming about among fine Baume & Mercier replica watches. |
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