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Baume & Mercier & the Vice-Versa CollectionBaume & Mercier replica watches follow the steps of the renowned brand that managed to rediscover and successfully transform its rich heritage accumulated over the year, while being inspired by the spirit of creativity. The 2005 appearance of the astonishing Vice-Versa collection is a significant proof of the fact that the brand has been moving in the right direction. Baume & Mercier collections comprise both a reversible watch and a watch hidden behind a cover, yet until the creation of the Vice-Versa there has not been a watch concealed behind its bracelet. Innovate ideas are not so often related to the area of reading the time. The courageous launch of Vice-Versa innovative timepiece supported Baume & Mercier's every intention to represent the design studio of refined watch-making. The simple idea of creating the exquisite and ingenious watch is correlated to the catchword - You have better things to do with your time than to watch it. The Vice-Versa timepiece demonstrates a bent round buckle embellished with one, four or twelve diamonds around the bezel. This piece of jewelry seems to be occupying the place of the watch. However, if the watch�s owner turned the wrist, you would notice the real watch disguised under the end of a white nizza or black calf leather strap. There is a small square, steel watch featuring a white dial and black Arabic numerals. The Vice-Versa watch is not only elegant but also readable at a single glance. It offers a simple but effective way to forget about the time and diminish its importance, while transferring it into something intimate, kept for you. The watch�s owners will be surprised to discover that they know how to master the time. The fame of Baume & Mercier�s new creation spread all over the world, capturing a great deal of meticulous media attention. The timepiece was distributed in quantities of several tens of thousands of watches. Retailers that form the brand�s extensive network comprising thousands of sales points in 75 countries enthusiastically applauded to Vice-Versa. The brand will take care of analyzing the results of the sell-out in order to evaluate the influence of the innovative watch exerted on the brand�s market position, as well as the effect it holds on the perception of the brand itself. The Vice-Versa will support Baume & Mercier in its repositioning in the market aimed at ladies, abandoned by Baume & Mercier after its famous Catwalk watch was withdrawn. Michel Nieto who became the General Manager of Baume & Mercier in November 2002, is determined to maintain the brand�s image of quality and stability. Nieto believes into the existence of the intimate relationship between a timepiece and its owner, especially when a watch is passed from one generation to another. Nowadays, the USA is the largest brand�s market and enjoys there an excellent reputation, having reached a higher status than in Europe. The second and third markets, represented by Italy and France, are found among the company�s most historical markets. The French greatly appreciate Baume & Mercier�s classically designed watches, with the Hampton collection being especially successful. In Italy the brand has been continuously presented through a network of large retailers, symbolizing the luxury Swiss watch created for life�s special occasions. Explore the unique world inhabited by fine Baume & Mercier replica watches and you are sure to discover the timepiece created specially for you. |
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