Secret of Remarkable Success
What is the secret of Bulgari watches ever-lasting and ever-growing success? First of all, the brand has recently gained great commercial strength - it has established 227 boutiques and flagship stores in different countries of the world. Then, the Bulgari Company develops timepieces marked by a distinctive 'Bulgari touch' that are different from products of other brands. Bulgari timekeeping creations are also highly demanded due to their peculiar watchmaking characteristics.
Italian Culture and Swiss Watchmaking
The whole product range of the brand, including accessories, timepieces and jewelry, are perfect reflections of a true Italian culture. Bulgari watches feature distinctively Italian design with exuberance smartly united with elegance, as well as advanced technical characteristics.
Timepieces of the brand are easily distinguished by their harmonious shapes and amazing volumes, rounded curves and clear lines, and sometimes very complex construction. Moreover, Bulgari has gradually merged its native Italian culture with that of Swiss watchmaking.
Bulgari Time in Neuchatel
Bulgari Time is based in a nice building in Neuchatel. Here the Bulgari team works out new product strategies and marketing plans, and establishes 'briefs,' products based on design propositions received directly from the brand's design teams in Rome.
Bulgari Time is also the place where its products are subjected to quality control and technical testing. Here the brand's master watchmakers assemble all watches with the Bulgari label. Complicated watches make up the only exception - they are created by the brand's unit based at Gerald Genta and Daniel Roth, located in the Vallee de Joux.
Gerald Genta and Daniel Roth
One of the current goals of the brand is to gradually reach autonomy relevant to the movement. Having acquired Gerald Genta and Daniel Roth, Bulgari has worked out a policy of moving upmarket in the sector of watchmaking. Today the brand offers a wide range of complicated.
At Genta and Roth there works a special team responsible for the gradual elaboration of purely Bulgari movements, and mechanisms specifically reserved to the brand. In future, the company plans to develop its own mechanical base. This long-term process implies greater sophistication in complications already offered by the brand.
This year at BaselWorld Bulgari introduced its Assioma Multi-Complication Skeleton watch. The complicated watch was equipped with a perpetual calendar tourbillon with a second time zone. The movement of the timepiece was initially created by Genta, however it was fully reworked for Bulgari.
The gold mono-block oscillating weight of the mechanism was developed in a completely new way. It was cut out with an incrusted ring logo, while its top side was lacquered. The team also developed a new gearing system and transformed the pushbutton. All the new features graced the Bulgari watch with amazing transparency. The timepiece sports an ultra-contemporary face designed in the Bulgari style.
Novel Approach to Watchmaking
The brand's novel approach to watchmaking, also reflected by the Assioma Petite Complication series equipped with a GP caliber, means a real cultural change, and not only for the brand itself but also for its customers. Bulgari watches are entering a new market, with finishing performed in the traditional way suggested by art of watchmaking, as well as the unique Bulgari modern touch.
The brand has recently opened its Decoration Atelier, the department that deals specifically with circular-graining, Cotes de Geneve pattern, spiral finishing, and hand chamfering. The Decoration Atelier team applies the traditional techniques that have been 'diverted' in order to accommodate the brand's dual culture - Italian spirit mixed with high watchmaking.
Using high performance equipment and basing on the rich competence of the Genta and Roth manufacture, Bulgari is gaining new grounds in the area of mechanical haute horlogerie.
