Longing for manufacturing premium watches and chronometers, Louis-Ulysse Chopard founded his watch company in Switzerland in 1860. Since the foundation of the company, all its products have been considered to be masterworks. In 1963 Chopard Co. was bought by jewelry industrialist Karl Scheufele.
Karl Scheufele had always dreamed of jointing his jewelry company with watch industry under one make. He wanted to develop both fields to the highest level of the quality of style and technologies.
In 1975, Scheufele constructed a plant in Meyrin-Geneva, starting a new age for the make. In 1976, Chopard presented his marvelous Happy Diamonds collection to the globe, and in the 1980s the company introduced the Gstaad collection of watches. In 1988, Chopard became an official partner of the Mille Miglia and commenced making the yearly special edition Mille Miglia watches'symbols of vintage car racing.
In the early 1990s, Karl and Karin Scheufele's children became the major people who ran the family business. Caroline began to run the jewelry design and Karl-Friedrich became the head of the watch division. In 1996, Having opened a movement factory in Fleurier, the brand set itself as one of the largest watch manufactures. The L.U.C. innovative movement was introduced the same year.
In 1999, Chopard presented the L.U.C Sport 2000 collection, and after a year introduced the L.U.C Quattro watch supplied with a new caliber with 4 barrels and 9 days of power reserve in 2000. Chopard unveiled the L.U.C Tonneau in 2001.
Chopard also became an important sponsor of charitable trusts and is a faithful admirer of the arts. In 2001, Chopard began supporting the Elton John AIDS Foundation, creating limited-edition Elton John watches whose sales would bring help to the foundation. Moreover, Chopard has also taken part in such prestigious events as the Cannes International Film Festival.
Chopard's collections of women's jewelry and watches are marvelous and fascinating. From Happy Diamonds to Happy Sport with fluid diamonds, from the 1950s-encouraged chic La Strada to the novel Pushkin and Ice Cube collections, deep colors, charming forms and novelty are the things that make the company's products look different from other timepieces.
The Chopard Company continually impresses sophisticated individuals by its appealing styles and exciting technologies.
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