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The International Watch Company
IWC watches are famous for their excellent workmanship & superiority in cutting edge timekeeping. Famous IWC watches are known for their premium engineering and the brand IWC has become a symbol of high-end watch-making.
An American engineer from Boston, Florentine Ariosto Jones, established IWC in 1868. The special location of IWC is fixed not only historically, but also geographically. It remains the only watch plant in East Switzerland. The IWC plant on the Rhine is situated far away from other centers of the watch industry in West Switzerland.
IWC, purchased by Richemont SA in 2000, introduces the leading ideas of creating novel mechanical watches.
IWC and Mercedes-AMG
A Leading Swiss watch producer, IWC has just launched the IWC-Mercedes AMG Ingenieur Watch collection.
IWC and Mercedes-AMG both aim to produce watches of a marvelous performance. The prestigious companies have the same goals: faultless performance and immaculate look of their products.
No wonder the two companies are now working together. While having the similar objectives, the same way of thinking and the same demands considering the quality of their products, IWC and Mercedes-AMG have begun their collaboration in 2004. Both speak German as their native language (IWC is the only German speaking Swiss watch company), and both have similar points of view and support the belief that the finest performance can only be achieved by the friendly co-operation.
IWC Brand Manager, Gianfranco D'Attis said that the Ingenieur watch had been a 'watchword' since 1955 and that one of the most favorable watches from IWC was celebrating a return after 50 years. He also mentioned that the Ingenieur was the finest wrist watch as it met all requirements of everyday work, sports, etc. The Ingenieur represented the precision of the highest level and underlay the strategical partnership with Mercedes-AMG.
The Ingenieur Automatic AMG in a titanium casing is the offspring of a new partnership; the excellent result of the friendly co-operation of IWC and Mercedes-AMG - engineering companies with a thirst for flawlessness.
The strategical association of the companies, coinciding in character and outlook, has been expressed in the Ingenieur Automatic. The very first IWC Ingenieur was manufactured in 1955, and solely 1,000 pieces have ever been made. Nowadays, the timepiece is enjoying the huge success and numerous collectors long for having such a wonderful watch.
