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New Flagship Store
The Bulgari Company is opening its new flagship store in Ginza, the most famous and prestigious luxury shopping area in Tokyo. The Ginza Tower has become home to the most spacious Bulgari store in the world, that covers 940 square meters of retail floor space. The visitors of the store are also invited to a restaurant and lounge bar.
The Bulgari Ginza Tower, with its 56-meter-high facade, attracts a lot of customers and visitors to Tokyo. The ten-floor building has a rooftop terrace with a majestic garden designed in distinctively Italian style.
Floors' Division
The first floor of the building offers jewelry and watches; on the second floor customers discover a range of accessories, including eye-wear, handbags, silk accessories, small leather goods, and gifts; the third floor is dedicated to a bridal salon and VIP rooms for high-end jewelry items. The fourth floor houses an after-sales customer assistance department; on the fifth, sixth and seventh floor there are the general headquarters of Bulgari Japan.
Il Ristorante
The top three floors of the Tower are reserved for “Il Ristorante,” an Italian restaurant-bar managed by the brand. The restaurant-bar has a separate entrance and special elevators. Visitors may go to its rooftop terrace featuring a unique Italian-style hanging garden and lounge area.
The place was designed by the architectural firm Antonio Citterio and Partners. It is really attractive and cozy due to a modern, elegant, and rigorous style reminding of the architectural and decorative elements of the Bulgari Hotel restaurant located in Milan.
Peculiarities of Design
In-house Bulgari architects were invited to design the facade and interiors of the Bulgari Ginza Tower. The structure of the building was inspired by a jewel box, and designed by the Shimizu Corporation.
You will notice ten oversized display windows wrapping around the perimeter of the Bulgari Ginza Tower. In the display windows, the warm hue of the Italian wood parquet flooring creates contrast with the light Trani marble walls, characteristic to Roman architecture.
The ten windows of the Tower will highlight Bulgari vintage museum jewels. The retrospective windows will be devoted to 10 major events in Bulgari's history of design by decade, from silver objects created in the late 1800s to the Art Deco era of the 1920-30s, the Pop Art movement of the 1970s to nowadays.
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