Fake watch - Chopard's New Flagship Store

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Feb 06, 2007
Chopard's New Flagship Store
Madison Avenue

The visitors and dwellers of New York city will have a great chance to view and acquire exclusive Chopard creations in a new brand's international flagship boutique. The boutique is to be located at the corner of Madison and 63rd Street, the district of Manhattan. The construction is expected to be finished in autumn. The flagship boutique is meant to embody a fine shopping environment to attract luxury customer from all over the world.

At present time the Chopard products are available at the brand's boutique situated at 725 Madison Ave. The new boutique's site is found at 709 Madison Ave . The officials of the fine-jewelry and watch company want the boutique be built three times bigger in size than the current boutique. In fact, it will represent one of the most spacious boutiques of the brand worldwide.

The construction site has not been chosen by Chopard by chance - Madison Ave is a great location for opening the luxury boutique as this is one of the major retail corners in New York City. Besides that, the north-south avenue comprises the most famous fashion designers boutiques and most prestigious hair saloons. It is natural that the space is meant to capture by its peculiar atmosphere that will surely encourage customers to broaden their horizons as for the creations filling up the Chopard world.

Chopard, owned by the Scheufele family, has decided to commission Thierry Despont, the celebrated architect, to design the new flagship store. It is notable that Thierry Despont is a winner of the prestigious Interior Design Hall of Fame. The French architect-artist is appreciated as one of leading residential designers of North America and Europe. Among the noteworthy projects and solo exhibitions the designer has been involved into there are the following - the restoration of the Frick family mansion in Pittsburgh, the Statue of Liberty centennial restoration, renovation of the Claridge's Hotel in London and designing the Los Angeles' J. Paul Getty Museum interior decorations , developing uptown interiors for Bill Gates and many others.

The architect has a special talent to come up with original design solutions that would reflect the luxury and exclusivity and find one's way to the hearts of customers. The design of the new store will attract consumers as a perfect setting to reveal Chopard's outstanding collections - Happy Sport, the Happy Diamonds, Mille Miglia, and even the L.U.C collection.


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