The Upcoming Tissot New Accessories Presentation
Tissot has issued a series of must-have accessories, which soon, on the 7th October, will be shown in Las Vegas, Nevada, during a 20 minutes' show. The main star of this show will be the Indy Racing League driver and Tissot ambassador Danica Patrick. The star of the must-have accessories for this fall is the new Tissot PRC 100 Diamonds watch on the wrist of the female race driver. Along with this watch Danica will fashion the T-Touch Danica Patrick Limited Edition Watch and a T-Wave with diamonds.
The most distinctive feature of the new watch is its dodecagon (12-sided polygon) polished bezel, embellished with 60 purest diamonds. The red dial also features a series of timing functions, such as the three chrono sub dials and a big date display at 4o'clock. All these functions are protected by the scratch-resistant sapphire crystal and the stainless steel case. The watch is powered by the Swiss quartz movement and features also a red leather strap with a deployment buckle.
Just as TAG Heuer or Omega enjoys the wins and high accomplishments of their ambassadors in sports so does Tissot too. The Brand Manager of Tissot Olivier Cosandier said that he was thrilled to have Danica Patrick as one of the Tissot ambassadors. She embodies the sport watches line from Tissot and these watches in some way were inspired from her, as she adds style and elegance to these watches. He also added that the stuff of the Company follows every Danica's race and they are happy for her top ten positions in the League.
At her turn Danica expressed her joy to sport the new PRC 100 watch, as it is a very beautiful and useful timepiece, especially in her profession.
This campaign is aimed at improving the sale of Tissot watches and familiarizing the watch connoisseurs with the new products of the Swiss brand. Danica Patrick is probably the best candidate for this, as she is a sports woman, who achieved high result in what earlier was considered as purely men sports.
After the presentation there are some other events planned, such as visiting the retailers of Tissot in that region.
The Tissot watches are considered as part of the sports watches category, which always accompany different sports events. Other Swiss brands from this category are maybe the best known luxury and sports watches manufacturers - Tag Heuer and Omega, which have also hosted numerous major sport events. All these sport watches brands have paid a great tribute to time keeping in sports and have invested many resources into research in this field, thus step by step coming closer to perfection in time keeping in sports.
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